Sending the same email to your entire list is a recipe for low engagement and high unsubscribes. Segmentation allows you to treat your subscribers like individuals, not a monolith.

Common Ways to Segment Your List

You can segment your list based on demographics (like location), interests (what content they've engaged with), purchase history, or their stage in the sales funnel. Even simple segmentation can lead to a big lift in engagement.

Tailor Your Content

Once you have your segments, you can tailor your content to their specific needs. For example, you might send a special offer to a segment of repeat customers, or a beginner's guide to new subscribers.