Increasing your conversion rate is one of the fastest ways to grow your business. Even a small improvement can have a significant impact on your bottom line.

The Conversion Rate Formula

The formula is simple: (Number of Conversions / Total Number of Visitors) * 100. A "conversion" can be anything you want to track, from a sale to an email sign-up or a form submission.

How to Improve Your Conversion Rate

Use A/B testing to optimize your landing pages. Write clearer headlines and calls-to-action. Improve your page speed. Add social proof like testimonials.