How to Create a Brand Style Guide (Even on a Budget)
Brand Builders • January 6, 2024
A style guide is a rulebook that explains how an organization presents itself to the world. It ensures that your brand looks and feels the same everywhere.
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What to Include in Your Style Guide
Your guide should include your logo usage rules, color palette (with HEX/RGB codes), typography (including font pairings and hierarchy), and brand voice guidelines. It can be a simple one-page document or a comprehensive website.
Use Tools to Define Your Style
Use our Color Palette Generator and Font Pairing Generator to help you define the visual elements of your brand identity.
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brand style guide
branding
brand identity
marketing
design system