How to Build a Content Marketing Funnel That Converts
A content marketing funnel nurtures leads by providing them with the right information at the right time, building trust and guiding them towards a purchase decision.
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The Three Stages of the Funnel
Top of Funnel (TOFU): Attract a wide audience with general interest content like blog posts and social media updates.
Middle of Funnel (MOFU): Nurture leads with more in-depth content like case studies, webinars, or email courses.
Bottom of Funnel (BOFU): Convert leads into customers with product demos, free trials, or consultations.
Map Your Content
Use a tool like our Content Calendar Template Generator to plan and map out content for each stage of your funnel, ensuring a seamless journey for your audience.
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