Unlike your homepage, which has many links and distractions, a landing page is hyper-focused. This focus is what makes it so effective at converting visitors.

Key Elements of a Landing Page

A high-converting landing page has a clear and compelling headline, a subheadline that expands on the headline, a list of benefits (not just features), social proof (like testimonials), and a single, prominent call-to-action (CTA).

Craft a Killer CTA

The CTA is the most important element. Make it stand out with a contrasting color and use strong, action-oriented text. Use our CTA Generator to brainstorm effective copy for your button.