By understanding what your target audience is searching for, you can create content that directly answers their questions, which is the most effective way to rank on Google.

Types of Keywords

Focus on "long-tail keywords," which are longer, more specific phrases (e.g., "how to resize image without losing quality"). They have lower search volume but much higher conversion intent than broad keywords like "image."

Tools for Keyword Research

While there are many paid tools, you can start by using Google's autocomplete and "People also ask" sections. Our Hashtag Generator can also help you find related terms for social media.