Your target market is the specific group of people who are most likely to buy your product or service. Understanding this group is the foundation of all your marketing efforts.

How to Identify Your Target Market

Look at your current customers. What do they have in common? Analyze your competitors. Who are they targeting? You can also use surveys and market research to understand the demographics, psychographics, and pain points of potential customers.

Create an Audience Persona

Once you've done your research, create a detailed persona. This fictional character represents your ideal customer and helps you create content and messaging that resonates with them.