Staying on top of what people are saying about your brand is crucial. Google Alerts automates this process, saving you time and keeping you informed.

Setting Up Google Alerts

Go to the Google Alerts website. Enter the search term you want to monitor (e.g., your brand name, your name, or a competitor's name). Choose how often you want to receive alerts, the sources you want to monitor, and your email address.

What to Monitor

Set up alerts for your brand name, key employees, your main competitors, and important keywords in your industry. This can help you find link-building opportunities, respond to customer feedback, and stay on top of industry news.