Developed by Brian Dean, this technique is a reliable way to create content that attracts high-quality backlinks, which are a major Google ranking factor.

The Three-Step Process

Step 1: Find a piece of content in your niche that has a lot of backlinks.
Step 2: Create something significantly better. Make it longer, more up-to-date, better designed, or more thorough.
Step 3: Reach out to everyone who linked to the original piece and ask them to link to your superior version instead.

Creating "Skyscraper" Content

This technique relies on creating truly epic content. Use our various content idea generators and SEO checklists to ensure your "skyscraper" post is as comprehensive and well-optimized as possible.