How to Write a Case Study That Closes Sales
Case Study Creators • March 8, 2024
A case study is a detailed story about a successful customer relationship. It's one of the most effective types of social proof for B2B businesses.
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The Case Study Formula
Introduce the customer and their problem. Describe the solution you provided. Show the results they achieved, using specific data and metrics whenever possible. Include a quote from the customer to add authenticity.
Gather Your Evidence
The first step is to gather the story. Use our Testimonial Collector to reach out to happy customers and get the quotes and data you need to build a powerful case study.
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case study
b2b marketing
content marketing
sales enablement
social proof