Think of your meta description as ad copy for your webpage. It doesn't directly impact your ranking, but it has a huge impact on whether a user decides to click on your result or someone else's.

Best Practices for Meta Descriptions

Keep it under 160 characters. Include your target keyword. Use active voice and make it compelling. End with a call-to-action, like "Learn more" or "Read our guide."

Generate and Preview Your Snippet

With our SERP Snippet Previewer, you'll be able to write your title and meta description and see exactly how it will look on a Google search results page.