How to Write a Mission Statement for Your Brand
Brand Missionaries • March 19, 2024
Your mission statement is your "why." It's the North Star that guides all of your business decisions and inspires your team.
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What Makes a Good Mission Statement?
A good mission statement is clear, concise, and memorable. It should answer three questions: What do you do? Who do you do it for? How do you do it? Our mission, for example, is to provide free, easy-to-use utility tools to boost productivity for everyone.
Crafting Your Statement
Brainstorm your company's core values, purpose, and goals. Use our Mission Statement Generator to get templates and prompts to help you craft the perfect statement.
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mission statement
branding
company culture
brand strategy
business planning