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How to Write an Email Newsletter That People Actually Read

Email MarketersJanuary 8, 2024

Don't just send promotional emails. A great newsletter provides value, builds trust, and keeps your brand top-of-mind. It's about relationship-building, not just selling.

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Structure of a Great Newsletter

A good newsletter has a compelling subject line, a personal greeting, valuable content (like a link to your latest blog post or a quick tip), and a single, clear call-to-action. Keep it concise and easy to skim. Use our Email Subject Line Tester to improve your open rates.

Clean Up Your Copy

Before you send, paste your text into our Text Case Converter to ensure your headlines are in the correct case, and use the Word Counter to check for readability.

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email marketing
newsletter
copywriting
audience engagement
content marketing

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