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What is a Brand Identity and Why Does It Matter?

Branding BuiltDecember 24, 2023

Your brand identity is the collection of all elements that a company creates to portray the right image to its consumer. It's how you differentiate yourself from the competition.

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Key Elements of Brand Identity

This includes your logo, color palette, typography, and tone of voice. Consistency across all these elements is what builds a strong, recognizable brand.

Build Your Visuals

Use our design tools like the Color Palette Generator and Font Pairing Generator to start building a consistent visual identity for your brand.

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brand identity
branding
marketing
logo design
visual identity

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