Instead of guessing what works, A/B testing allows you to make decisions based on real user data. It's a fundamental practice for any serious marketer or business owner.

How A/B Testing Works

You create two versions of an element (the "A" and "B" versions), for example, two different headlines or two different button colors. You then show version A to one group of users and version B to another. The version that results in more conversions (e.g., clicks or sign-ups) is the winner.

What to Test

You can test headlines, call-to-action buttons, images, page layouts, and more. Start with changes that you believe will have the biggest impact on user behavior. A good place to start is generating different CTAs with our CTA Generator and testing them. Our Email Subject Line Tester can also help optimize your email campaigns.